Built on the trade
Founded in 2016, Wall Boulevard was created with a simple idea: to build a genuinely independent trade, tile and stone destination, bringing the industry's leading brands under one roof, backed by genuine product knowledge, choice and service.
Founder Luke Wall grew up in the tiling industry, first being introduced to it from around five years of age while accompanying his father, Graeme Wall, on site visits. Graeme was co-owner of LATICRETE Australia from 1995 to 2010, giving Luke early exposure to the products, people and practical side of the industry.
By age 12, Luke was working in the warehouse and spending school holidays at LATICRETE's Queensland manufacturing plant. In 2011, after leaving school, he co-founded Australasian Tiling Adhesives (ATA) with his father, further developing his knowledge and experience on the manufacturing side of the industry.
That experience ultimately shaped the idea behind Wall Boulevard. Luke saw a gap for a trade store that wasn't restricted to one or two manufacturers, but instead brought together all the major leading brands, allowing the focus to be on finding the right product and solution for each individual job.
Trade has always been at the heart of Wall Boulevard, with tiles and natural stone part of the business from day one. As relationships with tilers, waterproofers and builders grew, those same customers helped drive and develop the tile and stone side of the business.
Today
Today, Wall Boulevard operates from Coburg North and Carrum Downs, carrying over 3,700 products across trade materials, waterproofing, adhesives, tiles, natural stone and installation systems. Our team brings together more than 100 years of combined industry experience, supported by our own warehousing and delivery capabilities.
Who we're here for
Whether you're a professional tiler who knows exactly what you need, a builder looking for a reliable supply partner, or a homeowner or DIY renovator who needs some guidance, Wall Boulevard is here to make the process easier.
From choosing the right tile or natural stone to understanding the adhesives, waterproofing and installation systems behind it, our team can help you from selection through to installation. With genuine industry knowledge, access to the leading brands and a team that takes the time to understand your project, you don't need to have all the answers before you walk through our doors.
Bring us your project. We'll help you find the right solution.
Knowledge. Service. Solutions.
Service is the whole business
We built a personalised delivery service around contractors because their timelines do not bend. Orders are packed properly and they land when the site needs them.
That is what Luke and the team are best known for, and it is why trade customers stay with us.
A small stockist circle, on purpose
We keep our stockist circle deliberately small. It is the only way we can hold quality control over what reaches your job. It is also why the advice you get across the counter is personal and truthful rather than a sales pitch.
We would rather know a handful of suppliers properly than carry a catalogue we cannot stand behind. So when you buy with us, you are buying with confidence. It is a system that works.
The years
- 1995Graeme Wall, Luke's father, becomes co-owner of LATICRETE Australia (to 2010). Luke's first site visits start at around five years of age.
- 2011After leaving school, Luke co-founds Australasian Tiling Adhesives (ATA) with his father. The manufacturing years shape the idea behind Wall Boulevard.
- 2016Wall Boulevard opens for trade in Coburg North.
- 2017The Tiles of Tomorrow showroom opens to retail customers.
- 2018The first delivery truck.
- 2019A second truck, fitted with a Moffett.
- 2020The move to 19 Mantell Street, and the first full-time hire.
- 2023Extra warehousing comes online.
- 2024Five full-time staff behind the counter and on the road.
- 2026The grand opening of our second store at 1/8 Lakewood Blvd, Carrum Downs, on 25 May.
- TodayAnother curious customer 😉
Mon–Fri 6:00am–5:00pm · Sat 7:00am–12:00pm · Sun by appointment
Mon–Fri 6:00am–4:00pm · Sat 7:00am–11:00am · Sun closed